What font does TikTok use?
TikTok's own typeface is TikTok Sans. It is the font in the app's interface and in its text tool, which is why it is the font people are used to reading on TikTok.
Why it matters for slideshows
People scroll past anything that looks like an ad. Text in TikTok Sans looks like it belongs on the For You page, so viewers read it as content, not marketing. That half second of trust is the difference between a swipe and a scroll.
The three styles that go viral
- Box: white rounded boxes behind black text. The classic TikTok look, readable on any photo.
- Plain: white text with a soft shadow. Clean, for calm or aesthetic photos.
- Outline: white text with a black outline. Loud and punchy, for hot takes and lists.
How to get it on every slide
In Slidemate, every slide starts in TikTok Sans, with the box, plain and outline styles one click away. Nothing to install, nothing to hunt for. When your AI builds a slideshow through Slidemate, it uses TikTok Sans too.
Is TikTok Sans free?
TikTok released TikTok Sans as an open source font. In Slidemate it is built in and set as the default, so you never have to install anything.
What size should TikTok slideshow text be?
Big enough to read at arm's length: on a 1080 by 1920 slide, around 60 to 90 pixels for body text and bigger for the hook.
Updated October 1, 2026